This Is Getting Ridiculous!
Greg Larkin @ 3:57 pm Hi everyone,
SourceHosting.net is still attracting a fair number of confused folks who think they’ve landed on the CVS pharmacy corporate site. This all started when we launched some new Google AdWords campaigns. Apparently, the folks viewing the ads on the Google AdWords Content Network aren’t terribly aware of what they’re clicking. Here are some recent sample inquiries:
*** *** ***
I have a CVS Blood Pressure Monitor and it keeps showing Full before the reading
appears. How do I get rid of that word?.
*** *** ***
Umm, reboot the monitor?
*** *** *** I picked up a perscription [sic] at ny [sic] CVS store today and on the bottom of
the receipt there is a message:
" Your Extracare Accounr [sic] Information is incomplete. Please visit www.cvs.com/extracare " Well, here I am........What does the mesage [sic] mean ?????? *** *** ***
I love this - “Well, here I am…” and the actual web site URL is included. If you really were “here”, I wouldn’t have received this message!
Ok, I guess the ads need to be configured with some negative keywords. Interestingly, the negative keywords “pharmacy” and “extracare” were already in the campaign, but I just added some more like “pharmacy” and “drugs”. Next step - turn off the ad delivery on the content network.
Keep in touch,
Greg
SourceHosting.net, LLC
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Hey Greg,
Just turn off the content network for Ad Words. I was talking with a good friend who spends his days optimizing ad campaigns and he’s only seen positive ROI once or twice coming through the content network.
I was looking over the Ad Words reports for the campaigns for TrashFlow.com, they were spending 60% of their ad budget on the content network but only getting 5% of their leads that way. Switching the full budget over to the search terms let the ads run for more of the day on the search engine and the leads improved. Hopefully it’ll do the same for you.
Hope you & Sherrill are doing well, we haven’t talked in ages,
Rene
Comment by
Rene Churchill (Check me out!) — March 3, 2008 @ 3:52 pm
Hi Rene,
Excellent, thanks for that suggestion. I turned off the content network on the ads, since you’re correct that it doesn’t deliver much in the way of results.
We’ve definitely been hibernating with the bears (and various felines) down here, but did manage to take a vacation to Sedona, AZ last week. We still need to hike Mt. Mansfield & Camel’s Hump, so I’ll ping you when we’ve built up our hiking fitness!
-Greg
Comment by
Greg Larkin (Check me out!) — March 3, 2008 @ 5:04 pm