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February 29, 2008

This Is Getting Ridiculous!

Filed under: Business — Tags: , — Greg Larkin @ 3:57 pm

Hi everyone, is still attracting a fair number of confused folks who think they’ve landed on the CVS pharmacy corporate site. This all started when we launched some new Google AdWords campaigns. Apparently, the folks viewing the ads on the Google AdWords Content Network aren’t terribly aware of what they’re clicking. Here are some recent sample inquiries:

<span style="width: 500px">*** *** ***
I have a CVS <span class="hl">Blood</span> <span class="hl">Pressure</span> Monitor and it keeps showing Full before the reading </span>

<span style="width: 500px">appears. How do I get rid of that word?.
*** *** ***</span>

Umm, reboot the monitor?
*** *** ***
I picked up a perscription [sic] at ny [sic] CVS store today and on the bottom of

the receipt there is a message:

" Your Extracare Accounr [sic] Information is incomplete. Please visit "

Well, here I am........What does the mesage [sic] mean ??????
*** *** ***

I love this – “Well, here I am…” and the actual web site URL is included. If you really were “here”, I wouldn’t have received this message!

Ok, I guess the ads need to be configured with some negative keywords. Interestingly, the negative keywords “pharmacy” and “extracare” were already in the campaign, but I just added some more like “pharmacy” and “drugs”. Next step – turn off the ad delivery on the content network.

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Keep in touch,
Greg, LLC


  1. Hey Greg,

    Just turn off the content network for Ad Words. I was talking with a good friend who spends his days optimizing ad campaigns and he’s only seen positive ROI once or twice coming through the content network.

    I was looking over the Ad Words reports for the campaigns for, they were spending 60% of their ad budget on the content network but only getting 5% of their leads that way. Switching the full budget over to the search terms let the ads run for more of the day on the search engine and the leads improved. Hopefully it’ll do the same for you.

    Hope you & Sherrill are doing well, we haven’t talked in ages,


    Comment by Rene ChurchillNo Gravatar — March 3, 2008 @ 3:52 pm

  2. Hi Rene,

    Excellent, thanks for that suggestion. I turned off the content network on the ads, since you’re correct that it doesn’t deliver much in the way of results.

    We’ve definitely been hibernating with the bears (and various felines) down here, but did manage to take a vacation to Sedona, AZ last week. We still need to hike Mt. Mansfield & Camel’s Hump, so I’ll ping you when we’ve built up our hiking fitness!


    Comment by Greg LarkinNo Gravatar — March 3, 2008 @ 5:04 pm

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